As a long-term design partner, I’ve helped establish and evolve Bar Snack’s visual identity to support their rotating events, pop-ups, and brand-led collaborations. The dynamic nature of their operations required a flexible, cohesive branding system—one that could adapt across digital, print, and in-person experiences while maintaining a strong, recognizable point of view. This work reflects a strategic balance of creative direction, visual storytelling, and practical design solutions built to grow with the brand.